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Nestivity anyone?

April 13, 2013


I have just been trying out a new twitter tool (as you do on a Saturday afternoon!)

Nestivity is a way to turn tweets into discussions.

I have a myriad other things to do but on Saturdays if I happen to give in to my work ethic and turn on my laptop, I allow myself some free range reading and learning time. Although there is a load of other work piled up, this weekend time is important for me to learn new things and experiment.

So, rather than writing blogs for my clients, updating the website, writing that next sales email, I gave in to temptation and allowed myself to get sidetracked with a new product.

So, how best to use Nestivity? There wasn’t a lot of existing content to use as a reference, so, as usual, I just dived in.

I think a lot of people are scared of doing things wrong on social media, but I think you just have to experiment. If it doesn’t work, then you just stop doing it.

I recently wrote a book targeted at authors called “How to Tweet Your Book” and have just started to market it. It’s a huge learning curve.  (By the way it’s on Amazon here)

One of the first things I did was to open a twitter account in the name of the book, so that I could target authors. (@tweetauthors)

Originally I used my personal account but then realised that authors would be worldwide and would not be interested in my many Norwich  tweets.

The downside to this is that I have written a book about How to Tweet Your Book with an accompanying Twitter account that doesn’t  yet have an amazing number of followers.

“Patience, patience,” I keep telling myself.

Having managed to write and self-publish a book when working on it only on weekends, I can’t expect everything else to suddenly fall into place.

When trying out the beta version of Nestivity I chose to use my @tweetauthors account as it is very niche, and has a lot of opportunity for discussions relevant to authors.

I love being one of the first to use a new platform or tool like this as it gives you access to thought leaders and influencers before everything is drowned out in the noise.

My first attempt at a Nestivitiy discussion was “Should you open a twitter account in the name of your book or in your personal name?

If you have any views on this matter please feel free to join in the discussion here.

If you’re interested in Nestivity then there is a good introduction here.

Author: Sara Greenfield

  1. Well, shucks, is your book listed for Amazon USA? Your link goes to Amazon UK, and we can’t order from there. I’m interested in your thread here as I’ll be announcing the launch of my latest volume, The Heart and Craft of Writing Compelling Description, to the entire world on April 16 and will be working on promotion. Twitter is the weak link in my chain. The book is already up, hopefully also in the UK, in both print and Kindle. The US link is and the UK is Interesting to see the Kindle version is not available in the UK…

  2. Hi Sharon, I have just found your blog and social media links and have followed you now.

  3. Hi Sara – great post and I think it’s a great idea for your community objective/theme. Perfect use case. A book becomes a community whereby you are activating passive Twitter followers to become active brand participants. Here is our blog with ongoing resources we are building for our community leaders. also check out some quick videos on Feel free to reach me on Twitter @henrymin if there’s anything I can do to help.

    • Thank you Henry. I think it’s a great tool. I tried to set up an account for one of my clients but it didn’t have an option to create a discussion – I will read up more / watch the videos.

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